Team Roles

Team Leader
The Team Leader will manage the overall process for each of the projects they are assigned to. This includes time with the company prior to the project, managing the interaction with the team during the project, and following up with the company after the project. When possible this work will be done in person and should be coordinated with other area economic development and business development professionals. Our Team Leaders have experience running their own companies, exceptional facilitation skills, strong local connections with business development professionals, and a significant background in strategic consulting with growth oriented companies.

Wisconsin Team Bios

 

Market Research Specialist
The Market Research Specialist will interact with client companies virtually by phone and via a web-based collaboration workspace provided by the Center for Business Intelligence and coordinated by the team leader. The market research work done for these types of projects is all secondary research and will not include any primary research. Our Market Research specialists all have access to and familiarity with multiple databases and have extensive experience working with growth oriented business clients to explore new markets, analyze market data and identify important market trends.

Wisconsin Team Bios

 

GIS Specialist
The GIS Specialist will interact with client companies virtually by phone and via a web-based collaboration workspace provided by the Center for Business Intelligence and coordinated by the team leader. The work our GIS specialists do is quite different than traditional GIS assignments related to site selection, real estate or engineering issues. This work often requires access to ESRI’s Business Analyst tool or other business related data sets and is focused on identifying competitors, market opportunities, and high quality lead prospects for the client companies.

Wisconsin Team Bios

 

Digital Marketing Specialist
The Digital Marketing Specialist will interact with client companies virtually by phone and via a web-based collaboration workspace provided by the Center for Business Intelligence and coordinated by the team leader. All our Digital Marketing specialists possess expertise and significant experience with business clients focusing on social media, search engine optimization, and various web-marketing tools and techniques. In addition, they have great familiarity with the wide array of existing web marketing and social media tools, as well as a willingness to explore new options and opportunities with client companies.

Wisconsin Team Bios