Wisconsin Business Intelligence Team Bios

TEAM LEADERS

Julie Dreyer

Julie Dreyer

Julie is founder of Mustard Seed Marketing, a marketing, product development, and project management firm that offers expertise to grow products, services, and profits in the high-tech and healthcare industries. Prior to that, she held several positions in sales, marketing and global product management at both Dow Chemical and GE. Some of her accomplishments include growing sales in a fiercely competitive environment by expanding distribution channels, leading a 30-member cross-functional team through the commercialization of a flagship product, and directing several product lines with a Japanese joint venture. In addition, she was twice awarded honors for her management/marketing achievements. Julie has an MBA from Kellogg School of Management at Northwestern University and a BA in Microbiology from Miami University in Ohio.

Brad Poquette

Brad Poquette

Brad Poquette, MBA, is principal of MGMT Consulting LLC in Altoona, Wisconsin. He was a managing owner of PESI Healthcare, a national continuing education company, for 15 years until its sale. In addition to business consulting, he facilitates and teaches the Entrepreneur Training Program for the Small Business Development Center at UW-Eau Claire and the Critical Core Supervisory Skills course for Chippewa Valley Technical College at various campuses. He serves as a team leader for a Business Intelligence Team as part of a collaborative initiative of UW-Extension Madison and the Wisconsin Economic Development Corporation, working with second-stage companies to further their growth and success. In addition to his work with start-ups and second-stage companies, Brad has been a mediator for TRY Mediation, the provider of dispute resolution services for Eau Claire County, for more than 17 years.

Lucy Waldhuetter

Lucy Waldhuetter

Lucy brings nearly 20 years of business experience to customers of the Business Intelligence Center. As a private business consultant, she has worked in diverse business environments ranging from small to large fortune 100 businesses utilizing her global expertise in business growth strategy, manufacturing, new product innovation, and management. She has lead teams on a multitude of high-growth potential projects and also has proven experience evaluating new technologies, products, and related market opportunities supporting strategic business planning and operational execution. She also performs as independent services provider at Center for Technology Commercialization and as an adjunct counselor at UW Small Business Development Centers. Prior to business consulting she worked in a corporate manufacturing environment evaluating and budgeting for strategic growth opportunities, leading teams and managing projects in capital expansions, new products development and scale ups. Lucy holds a Master degree in Business Administration and Management and BS in Engineering from University of Wisconsin.

Jeffrey Russell

Jeffrey Russell

Jeffrey Russell, co-director of Russell Consulting, Inc., specializes in helping organizations achieve great performance while successfully responding to the challenges of continuous change. With a focus on leadership, strategic thinking, leading change, and performance coaching, Jeff has worked internationally with organizations as diverse as Fortune 500 firms, public and social sector organizations, and small family businesses. Jeff received his Masters in Industrial Relations from the UW-Madison. It is at UW-Madison where he serves as an adjunct faculty member for the Wisconsin Certified Public Manager Program, Small Business Development Center, and School of Engineering. Jeff and his wife and business partner Linda have co-authored nine books. Recent titles include Leading Change Training, Strategic Planning Training, Change Basics, Ultimate Performance Management, Engage Your Workforce, and most recently, Fearless Performance Reviews (McGraw-Hill, 2014).

 

MARKET RESEARCH

 

Kelly Berry

Kelly Berry

Kelly is the founder and co-owner of ResourceAbility, LLC, a consulting business dedicated to helping small businesses grow. Founded in 2005, ResourceAbility has been helping Western Wisconsin businesses and entrepreneurs ever since, with a focus on marketing research, business planning, strategic planning and budget analysis.

Kelly also teaches both undergraduate and MBA level Marketing Research classes at UW-Eau Claire. Prior to starting the business, Kelly spent four years teaching Applied Quantitative Methods at UW-Eau Claire. She holds an MBA from UW-Eau Claire and a BA in Applied Mathematics from Drew University. Kelly has experience in the service and manufacturing industries, with a focus on market research, project management and data analysis.

DIGITAL MARKETING

Sarah Arendt-Beyer

Sarah Arendt-Beyer

Sarah is the Marketing Director and Account Manager for DigiSage, Inc, based out of La Crosse, WI. Sarah is passionate about helping businesses succeed, and enjoys leading teams in the development and execution of effective digital marketing and communication strategies. Sarah earned her undergraduate degree in Communications with an emphasis in Public Relations from the University of Wisconsin – La Crosse and has an MBA. Sarah is an avid lifetime learner and enjoys staying up-to-date with current marketing trends and technologies.

Linda Pophal

Linda Pophal

Linda Pophal, MA, PCM, is owner/CEO of Strategic Communications, LLC, and a marketing and communication strategist with expertise in strategic planning, B2B content marketing, PR/media relations, social media and SEO. Her background as a freelance business journalist, advertising copywriter and corporate communication professional provides the foundation for understanding how to produce and use high-quality, personalized content to inform, motivate and engage audiences. Pophal has experience at the state and national level as a Baldrige Examiner and has advised companies in the energy, education and healthcare industries on strategy and marketing-related issues.

Brian Lee

Brian Lee

Brian Lee, APR, is the president of Revelation PR, Advertising & Social Media, an integrated communications agency he founded in January 2011, as well as a part-time lecturer on social media at Madison Area Technical College. InBusiness Magazine named Brian to its “40 Under 40” list in 2012, and PRSA-Madison named him its 2013 Communicator of the Year.

GEOGRAPHIC INFORMATION SYSTEMS (GIS)

Todd Niedermeyer

Todd Niedermeyer

Todd Niedermeyer, GISP, is the Owner/CEO of Geographic Marketing Advantage, LLC in Franklin, WI.  For over 20 years, he has provided comprehensive Geographic Information Systems (GIS) services to the private, public and non-profit sectors.  Offerings include GIS management, support, installations, training and customized deliverables.  He understands the value of spatial analysis and visualization for better business planning.

Todd has a Master’s Degree in Urban Planning with emphasis in Urban Geographic Information Systems from UW-Milwaukee.

ADMINISTRATION AND RESEARCH

Ross Parks

Ross Parks

Ross Parks is a Business Research Analyst for the Center for Business Intelligence. He specializes in large data sets, market research, and information systems. Prior to joining UW-Extension, Ross worked as a business intelligence consultant for a wide range of businesses throughout Wisconsin and at a Madison, WI based biotech company to launch their first medical device. Before that he modeled data to help shape policy around health care laws in Washington D.C.

Ross has been managing and analyzing large data sets over the last 8 years, including agricultural, longitudinal, healthcare, and government data. As a BI consultant, he has worked with Fortune 1000 companies and industry data from companies in manufacturing, software, administrative services, real estate, and energy.
Ross graduated with a degree in Sociology and Statistics from the University of Wisconsin – Madison.

Jessica Nelson

Jessica Nelson

Nelson serves as the program manager for the Center for Business Intelligence. She works to pair growing Wisconsin businesses with teams of research and business intelligence experts in an effort to help business owners think more strategically about adding value and increasing performance of their firms.
Prior to joining the UWEX team, Nelson was the sales operation manager for the Drupal Association, where she improved organizational systems and business processes, and provided data analysis on revenue trends to help build sustainable fundraising goals.
She also helped setup and run the National Center for Economic Gardening at the Edward Lowe Foundation, a non-profit foundation focused on developing programs that help second stage companies grow.
Nelson obtained her Bachelor’s degree in Political Science from Indiana University South Bend.